WILLOW
more for mom
Willow offers a range of products from skincare, to app-controlled breast pumps, to accessories for modern moms. The products support mom in her feeding journey by making pumping possible and realistic.
Through a dynamic social media strategy we developed Willow’s online world into a space where moms can feel connected and supported.
By positioning Willow social media as a resource for moms—the brand takes on the persona of a support system and an advocate by demanding more for mom in every aspect of life.
personality x product
Willow products offer moms freedom from the binds of archaic breast pumps. We used an always-on influencer marketing strategy to exemplify the ways in which moms can pump while still being themselves.
Leveraging a mix of micro and macro level influencers, we created content ranging from aspirational to relatable to pair personality with product.
brand love
Supporting the overarching brand value of “demanding more for mom”, we created a 28 Days of Self Love campaign spanning February.
Organic and influencer-led social content inspired mom to take a moment of self-care during the month of love—to reflect on everything she appreciates about herself.
Positioning Willow as a support system and a resource for moms elevated the brand beyond a product offering and created a brand love moment.
