Bobbi Althoff x Willow
Product placement, creative briefing, campaign management
Our agency partnered with Bobbi Althoff to create a world where pumping with Willow became synonymous with moms who breastfeed on their own terms.
By encouraging Bobbi to be herself while delivering the brand message, the product placement campaign resulted in an ongoing relationship during which Bobbi organically referenced Willow products during her meteoric rise to fame as a podcasting fixture in the music world.
The result was hilarious, honest content that resonated with her audience, driving record-breaking engagement for Willow and giving the brand differentiation as the standout choice for moms who define motherhood for themselves.
@bobbi
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